Bespoke collaborated with Victoria’s Secret on a touring activation to raise awareness around the launch of a Victoria’s Secret fragrance range. The Victoria’s Secret truck traveled around Hong Kong, pulling up at iconic locations to engage with consumers through handing out giveaways and creating photo moments.
Bespoke was responsible for:
• Creative concept development of the project
• Design, production and installation of all elements
• Visual merchandising of products and branding
• Development of the tour plan and management of communication with council and relevant licenses