Montblanc Travel Pop-up

Bespoke produced an immersive pop-up for Montblanc’s new global travel campaign, introducing a host of travel bags and accessories. Located at Pacific Place’s Garden Court, the pop-up was launched with a VIP cocktail reception and was open to the public for two weeks. Throughout, guests were invited to personalise Montblanc postcards at the central graffiti station where they were also handed branded stickers.

 

Bespoke was responsible for:

• Creative concept development and design, adapting HQ event guidelines to fit the space for the Hong Kong market, including a redesign of the Marc Jung trolley wall by incorporating an LED screen to compensate for missing trolleys

• Construction and management of build and technical components

• Design and production of stickers, postcards and graffiti stencils

• Concept development for interactive activities including a graffiti station